We are about to launch our regular charity tournament promotion called Second Sundays, which will benefit a charity each month from all the buy-in proceeds and our company matching the amount raised.
This weekend, Sunday, March 14th, you can play to benefit the San Antonio AIDS Foundation. They will take place @ 1pm ET with a $10 buyin with no fee and 100% of the prizepool will be matched and donated by Absolute Poker. The tournament will also have $2,150 added in tournament entry prizes + Jamz earphones by Monster, (valued at $120) for first place.
The SAAF philosophy is: “HIV/AIDS is a disease and those affected by this disease should receive compassion and understanding. We are committed to the aim of providing medical care and social services for persons with HIV/AIDS, and education and testing to prevent the spread of HIV. SAAF exists to provide dignity and comfort to individuals infected with HIV and AIDS. SAAF supports the provision of services without discrimination on any basis, including but not limited to race, ethnicity, age, sex, gender, sexual orientation, marital status, religion, handicap, immigrant status, national origin, drug use, and criminal background.”
Every Second Sunday Absolute Poker is giving back by matching the donations that our players have given to help a good cause. Make sure you check the tournament lobby on the 2nd Sunday of each month to play for good cause, where everyone wins.
When I was on the basketball team at Plattsburgh State, we took a trip to the Bahamas, by way of Florida. While in Florida, we ate at a hooters and I remember the food being good, and the atmosphere being even better.
5 years later I will return to hooters, but not just to eat.
This has been in the works for a few months now, but I will be in attendance at a poker/beer/wings event, sponsored by Absolute Poker. It will be held in Hollywood, CA and will be a blast. I urge anyone who’s reading this and is in the area to come on down.
Basically what it will be is free beer and wings and poker. We will have some poker tables set up, as well as some laptops to play online poker at. And here’s the best part, its all free!
If you don’t play poker, don’t worry. I will be there to help out and teach some things, as well as have an exhibition where I will be playing 6-10 tables at once on the big screen. Also my partners in crime Lacey Jones, and Trishelle will be stopping by to drop some knowledge too.
I am very thrilled to be working with Hooters, I have to give a shout out to Terrance, my publicist for that one. It’s a week away, and already I am starting to get excited. Hope to see you all there.
-Matt

Our biggest online poker event is back and more enormous than ever. This year UBOC has 2, count ‘em, TWO $1 million guaranteed main events. The first is the $2500+100 UBOC 8 – No Limit Holdem, 6-max Deepstack on Sunday, January 24th at 4pm ET and the other is the UBOC Championship event $1,000+50 No Limit Holdem event on Sunday, January 31st at 4pm ET.
This year’s championship will offer over $4 million in prizes with 18 events over 12 days. This isn’t just for high rollers either, there is a MINI-UBOC event (complete with a leaderboard competition) for the more casual player offering buy-ins starting at just $5. All of our events, however have traditional satellites and Steps satellites to help you get into the game with just $0.10. And, if you qualify through Steps we have a bunch of promotions to award you even more money just for cashing the main event.
On a different note (but equally as exciting for us) is our marketing team-building day today. We’re not sure what’s in store but I’ve been told it’s a cross between the Amazing Race and ARMY training camp. It’s a beautiful day for a bit of Absolute Poker trivia and good old-fashioned competition between co-workers. Do you know how long we’ve had our CEO in place, what color Lacey Jones’s eyes are or who was the final pro standing in this year’s Aruba Poker Classic? These will be the types of questions combined with physical challenges that keep us afloat or drown us in the competition. Literally.
Last week we announced quite a few changes on Absolute Poker with the addition of the beautiful Trishelle Cannatella and countless additions to the poker software. Our players and Trishelle can now enjoy synchronized breaks in all of our tournaments, new lobby filters and icons to help you find your favorite games easier. In fact, we added a special icon of a naked Trishelle to identify when she will be at the table. Actually, that’s not true at all. But we SHOULD do that.
A little background on Trishelle’s poker experience includes her first live tournament entry at Caesars Palace, Las Vegas and walking away with the title. Her victory came after countless hours honing her poker skills in home games.
In 2005, Trishelle appeared on “Celebrity Poker Showdown,” furthering her desire to pursue a career in poker. Look out for Trishelle on the cover of an upcoming issue of Online Poker Pro where she gave an exclusive interview on her signing.
We are down to our last week in several of our promotions including AP College Challenge and our $28K Points Race. The APCC main event is scheduled for Monday and we’ve qualified 15 players per week since Oct 4th so there will be quite the frenzy in the main event to get to the final table and be filmed live in Los Angeles. SANJOHUSTLA is at the top of the leaderboard for the Points Race but he only leads by a mere 41 points. It will be a tight race and these last 5 days will be crucial.
If I could change the font size in the title, I would, because our Sunday guarantees just got
You can see all the new No Limit Holdem guarantees for every day here, but the highlights are:
1. 2:00 pm ET - $100K Guaranteed Deepstack
2. 4:00 pm ET - $200K Guaranteed
3. 5:30 pm ET - $35K Guaranteed
4. 6:30 pm ET - $50K Guaranteed 6-seated
So, in other words, don’t miss our Sundays at AP.
We’ve been busy marketing our College Challenge event this past month and are seeing improvements in all of our tourneys. We’ve been sending posters all over Universities in the US and can see trackable results. That’s the greatest thing about working in marketing for an online service-providing business. Everything we do is trackable. With the exception of TV (which still has decent trackability), almost everything we promote gives us the ability to see how it is performing within hours of launching it, sometimes as soon as minutes.
In other industries sometimes you have to wait years to see your hard work get in front of your customers, but with online poker, it’s instantaneous. We get to reach out to our players any time we want to test things, ask questions, get feedback, etc. Not many other types of businesses can say that. We also get to see our players face to face at live poker events and promotions, which is great to interact with customers on a personal level like that. We love our players and are as passionate about poker as they are.
So, as my initial post for the Absolute Poker blog I’d like to vent about everyone who has this idea that marketing is easy and anyone can do it. I guess, as a matter of speaking, anyone CAN work in marketing…seeing as everyone calls themselves part of a marketing department or when you are looking for ‘marketing’ jobs you find everything including sales, operations, etc. Sorry, but cold calling isn’t a marketing position, it’s a sales position. I would say that it’s up to the marketing department to generate leads so that internal sales team has a reason to answer the phones or the Web site actually gets some traffic. But believe me, it’s not easy, and not just anyone is good at it.
So, as it relates to Absolute Poker our marketing group has a pretty tough job. How do we keep players engaged and wanting to play at our site as opposed to others. It’s a question every marketing professional asks about any product or service they are offering. We’re working on a lot of strategies to keep you guys coming back and how to get new players. It’s what we do all day, in between competitive inter-office mini golf tourneys and drawing caricatures of each other. Check out a couple of our favorite marketing resources: Seth Godin’s Blog, and Ad Forum.
We’ve successfully launched this blog and we even talk to our players through Facebook, YouTube and Twitter. Now who’s savvy? To make things even more interesting, we offer special tourneys for those connected to us through the social media outlets so don’t miss out…friend us, follow us!
The biggest thing we’ve got coming up at AP is the College Challenge. Our college poker competition is back and better than ever. Namely because we’re filming the final 6 player at a live table in Los Angeles to decide who goes home with the next semester’s tuition paid. BLUFF and AP will be streaming this event in December for all the college pride you can get. With free roll tourneys and $.25 tourneys who wouldn’t want to play for the bragging rights? We’ll have all the info up on the site soon, so be on the lookout.
Pot Limit Omaha (PLO), and why it may give No Limit Hold-Em (NL) and run for its money:
Back in college when I started playing poker, all I knew was NL. I struggled to get good at it, had some high points and some low, and eventually got a very good grasp on the game. I will never master it, nor has anyone else, but I think I’m at a high enough level now where I have started to want to learn other games.
I have always been very competitive. When I was in kindergarten it was trying to make the highest block house, when I was in 5th grade it was trying to win the basketball games during recess. When I was in high school and college, it was basketball on a higher level. Now I find myself being very competitive trying to learn PLO.
The reason I love PLO so much is because there are so many different possibilities. In NL, you might have a pair and a gutshot, or a pair and open ended, and that’s about the biggest combo draw you can have. Imagine in PLO you could have not only a set, but the nut straight as well. Or the nut straight with redraws to a higher straight. You can have top set and the nut flush draw. Does that sound like more fun than NL? It sure does to me.
The first time I played PLO was ½ cent online. I still remember to this day the board was AKQJT with no flush possibilities, and I bet and my opponent re-raised. Thinking we had a split pot and a small percentage he might be bluffing/re-raising with a worse hand I repotted only to find him put me in for the rest of my money. I fist pumped snap called, ready to get half my money back and the whole pot got dragged to him.
This was a valuable lesson I learned for only 2 dollars, you MUST use two cards from your hand in PLO and 3 from the community board.
These days you can find me on Absolute Poker playing between 1-2 and 25-50 PLO. There has been a lot more games lately on the site, and I look forward to PLO becoming bigger and bigger. If you love to gamble, come give PLO a chance.
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